Description
Table of Contents
Page 1
1.0 Executive Summary ………………………………………………………………………………………………. 1
1.1 Objectives …………………………………………………………………………………………………………….. 2
1.2 Mission ……………………………………………………………………………………………………………….. 2
1.3 Keys to Success ……………………………………………………………………………………………………. 2
2.0 Company Summary …………………………………………………………………………………………….. 2
2.1 Company Ownership ……………………………………………………………………………………………. 2
2.2 Company History ………………………………………………………………………………………………… 3
Table: Past Performance …………………………………………………………………………………………… 4
3.0 Services ……………………………………………………………………………………………………………… 5
4.0 Market Analysis Summary …………………………………………………………………………………… 6
4.1 Market Segmentation ………………………………………………………………………………………….. 6
Table: Market Analysis …………………………………………………………………………………………….. 6
4.2 Target Market Segment Strategy ………………………………………………………………………….. 7
4.3 Service Business Analysis ……………………………………………………………………………………. 7
4.3.1 Competition and Buying Patterns ……………………………………………………………………… 7
5.0 Strategy and Implementation Summary ………………………………………………………………. 8
5.1 Competitive Edge ………………………………………………………………………………………………. 8
5.2 Marketing Strategy ……………………………………………………………………………………………. 8
5.3 Sales Strategy …………………………………………………………………………………………………… 8
5.3.1 Sales Forecast ………………………………………………………………………………………………… 9
Table: Sales Forecast ……………………………………………………………………………………………….9
5.4 Milestones ………………………………………………………………………………………………………. 10
Table: Milestones ……………………………………………………………………………………………………11
6.0 Management Summary ……………………………………………………………………………………..11
6.1 Personnel Plan ………………………………………………………………………………………………… 12
Table: Personnel …………………………………………………………………………………………………… 12
7.0 Financial Plan …………………………………………………………………………………………………. 13
7.0 Financial Plan …………………………………………………………………………………………………. 13
7.1 Important Assumptions ……………………………………………………………………………………. 13
7.2 Break-even Analysis ………………………………………………………………………………………… 13
Table: Break-even Analysis …………………………………………………………………………………… 13
7.3 Projected Profit and Loss ………………………………………………………………………………… 15
Table: Profit and Loss ………………………………………………………………………………………….. 15
7.4 Projected Cash Flow ………………………………………………………………………………………. 18
Table: Cash Flow ………………………………………………………………………………………………… 18
7.5 Projected Balance Sheet …………………………………………………………………………………. 18
Table: Balance Sheet …………………………………………………………………………………………… 20
7.6 Business Ratios ………………………………………………………………………………………………21
7.6 Business Ratios ……………………………………………………………………………………………… 21
Table: Ratios ……………………………………………………………………………………………………… 21
